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Primark launches online at Asos

Primark has joined the brand mix at etailer Asos, marking a tentative step in the value retailer’s online presence.

The budget chain has launched today onto the young fashion website with what appears to be a growing selection of items at prices starting from £6.

Pieces include a hockey style T-shirt, a graffiti print midi-skirt, a denim shirt and a green skater dress.

It is not clear whether this will be expanded to further pieces.

Primark currently does not sell online via its own website; however it is not the first time the chain decided to start selling through another retailer.

In 2011 the value chain opened menswear concessions in two Selfridges stores including Birmingham and the Trafford Centre. As part of that move women’s jeans are now available online via Selfridges’ website.

An Asos spokesperson said: “As an online fashion destination, Asos delivers an edit of the brands and product that are relevant to its twenty-something target market. Primark is part of that mix. As such, a small selection of Primark’s most fashion-led pieces are available on Asos from today.”

A Primark spokesperson said: “Primark is undertaking a very limited trial of online sales with Asos. This trial relates to a small number of fashion items and will give the company some insight into online retailing.

“The company’s priority remains to push ahead with the roll-out of physical stores in high street locations on the continent and in the UK.”

Readers' comments (1)

  • This will make a pretty decent dent in the boohoo numbers................

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