Shoppers favour Primark for value for money whereas Next is preferred for quality of design according to a Sunday Times survey on high street retailers.
In a blind test of seven retailers, which was carried out by market research company GFK, Primark was voted best value for money with Tesco’s F&F range coming second. Sainsbury’s Tu line came third, followed by H&M, then Next, with Marks & Spencer coming sixth and Boden seventh.
The survey, which interviewed 82 people for 30 minutes in two shopping centres, found that Next was top for quality and design with 82% of customers happy with the quality of the products. Primark and Marks & Spencer came a joint second with 71% of customers happy with the quality and design.
This survey comes just days after an exclusive Drapers survey identified price and quality as dominant factors that influence customers’ buying decisions.
The Drapers Customer Insight Report highlighted that price remains the leading factor influencing customers’ buying decisions but quality is almost as important. Of the 2,000 consumers polled, 28.7% said price was the main reason they bought clothes from their favourite fashion clothing retailer, with quality coming a close second for 25.45% as the main reason for buying.
Percentage of customers happy with:
|Retailer||Value for money||Quality and design|
|Marks & Spencer||41||71|