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Primark takes BHS Canterbury store

Primark’s expansion shows no signs of slowing as the chain prepares to move into BHS’s Canterbury store.

The value retailer is opening in the Kent city next year by taking the BHS unit, which will close in January.

Arcadia said it was “continually reviewing” its BHS store portfolio across the group and that it would “endeavour to redeploy staff affected to another store within the Arcadia group.” Primark did not respond to requests for a comment.

This is not the first time that BHS stores have been converted into Primark shops, with Arcadia owner Sir Philip Green selling off 10 leases to Primark in 2010.

Callum Butterfield, retail analyst at BDO, said the move showed Primark’s expansion was set to continue. “Primark sells lots at low margins, therefore it needs to have stores with a large surface area,” he said.

“Primark is definitely on a winning streak,” said Ashma Kunde, apparel analyst at Euromonitor International. “It is moving towards larger formats and improving in-store experience.”

Primark’s market share in the UK clothing market increased from 3% in 2007 to 4.1% in 2012, according to Euromonitor.

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