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Rain deters high street shoppers

The torrential rain over the bank holiday weekend and the poor weather that followed hit footfall across the high street last week, according to data company Springboard.

The number of shoppers visiting the high street fell by 7% in the week to August 31. However, the rain had less of an impact on shopping centres which recorded a 1.4% fall in visitors. Retail parks were the winners with footfall up 1.9%. In total, the index found a 3.6% drop in footfall compared to the same period last year.

Across all the regions, the West Midlands experienced the worst year-on-year fall in footfall on the high street, of 15.6%. In contrast, Ireland enjoyed a 10.5% rise.

Diane Wehrle, retail and insights director at Springboard, said: “Despite actually being drier than anticipated, the forecasted torrential rain of the bank holiday weekend deterred shoppers from the high street.

“The figures, however, were not wholly unexpected, as footfall has now fallen for five consecutive years in a row over the August bank holiday weekend and the continuing damp weather ensured the drop was sustained for the remainder of the week.”

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