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Reiss fashion week activity ups sales

Reiss experienced a 55% surge in online sales during New York and London fashion weeks following in-store and online activity to showcase its support for the events.

The premium retailer pushed consumers to visit its online store and social media channels by way of promotions via its in-store windows and social media channels during the key fashion industry events.

Online sales jumped 55% during the two events in February compared with the same period the year before. Reiss declined to offer actual sales figures, however.

The retailer reported a 20% rise in traffic to its website and a 25% increase in dwell time.

Reiss bolstered its social media presence during the fashion weeks through key social media channels such as Facebook, Twitter and Tumblr. It posted competitions on its Facebook page and on Twitter. Photos from around the fashion week locations were loaded onto Facebook and its blog while images were shared through photo-sharing app Instagram.

Reiss ecommerce director Dan Lumb said the retailer’s “original content” during the events allowed it to stamp its authority within the space and led to an increase in traffic and sales.

He said: “We made such a fuss this year. Every store and fascia, especially around New York and London, had promotions on their windows to get people to check into Tumblr, Facebook and Twitter and follow us.”

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