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Reiss hires e-commerce director to drive multi-channel growth

Premium high street retailer Reiss has drafted in former Boux Avenue e-commerce director Dan Lumb to the same, newly created role, to spearhead Reiss’s strategy of growing the multi-channel business at an international level.

Lumb , who left Boux Avenue in June of this year after 12 months at the lingerie retailer, has joined Reiss in the newly created role of e-commerce director. He has also previously worked for footwear retailer Schuh where he was promoted from internet manager to head of e-commerce.

Lumb said: “The Reiss brand has had so much exposure over the last 12 months with the Kate Middleton link and the continued growth of its international presence in terms of stores means this is an extremely exciting place to work. The aim is to really connect the online and in-store experience and ultimately look to giving the customer every choice of shopping experience.”

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