The volume of retail sales in July was 3.3% higher than in July 2008 as aggressive discounting and seasonal weather drove sales.
According to The Office of National Statistics total sales volumes in the three months to July were 1.6% higher than the same period a year ago, and sales at clothing and footwear stores rose by 7.3%, although this was mainly driven by clothing.
Year-on-year, the volume of clothing and footwear retail sales in July was up by 10.3%, again driven largely by the clothing category.
Richard Lowe head of retail and wholesale at Barclays Commercial Bank said: “Consumers have flooded to the high street at the sight of this summer’s sunshine. Although it may not have been the barbecue summer we were all promised, the public rushed to snap-up the sales bargains in July.”
“Valiant retailers have been enticing customers with stronger than usual seasonal discounting, driving footfall and sales. At the slight expense of margin, businesses in the clothing sector have successfully attracted the attention of the public, and high street promotional festivals have also brought shoppers through the door as they look for alternatives to a more costly day out with the family.”