Retailers are preparing for an influx of Chinese shoppers this week as tourists descend on the UK to celebrate Chinese New Year.
The Chinese New Year holiday, which takes place from January 31 to February 6, is considered one of the biggest overseas shopping periods for Chinese tourists.
Harvey Nichols Manchester is set to deck its store with giant Chinese lanterns and dual language signages, will offer promotions on fashion and accessories, while designer Jacky Tsai will be in store on February 1 to customise limited edition T-shirts.
Selfridges is celebrating the event by displaying red light facades in its London and Manchester stores and is offering specially-designed gift cards, while Harrods has designed its shop windows with a Year of the Horse theme.
Tax-free shopping business Global Blue said it is predicting a jump in sales for UK retailers during the week, adding that Chinese friends and families are expected to extend their stay over the Chinese New Year holiday to make the most of the lower prices of luxury brands in the UK, which can be up to 30% less than in China.
Mark Henderson, chairman of London Luxury Quarter, which spans from St James’s in the south and Bond Street station in the north, said: “From special in-store services and displays to exclusive new year product ranges and facilitated payment methods such as Union Pay, the area is preparing to help Chinese visitors celebrate the Year of the Horse in style.”