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Retailers vary item prices across the country

High street retailers including John Lewis, House of Fraser and Gap have charged different prices in their stores across the country with some items priced 80% higher than others, according to reports.

The Sunday Telegraph found on November 30 and December 2 that 12 major retail chains had altered prices in stores across the country; for example Gap’s cashmere camel-coloured sweater is on sale for £69.50 in both London and Leeds, but is priced £75 in its Glasgow store. 

Other varying prices included Men’s Converse All Star trainers at JD Sports sold for £34.99 in Glasgow, £39.99 in Birmingham and £44.99 in Leeds. Prices in House of Fraser also varied with a DKNY purple scarf costing £31.50 in Leeds and Middlesbrough, but £45 in Birmingham.

John Lewis and M&S said they varied prices according to local competition. A spokeswoman for John Lewis told The Sunday Telegraph: “As part of our Never Knowingly Undersold commitment to value, we check and match both national and local competitors to ensure that our prices are competitive. When we find the same item available for a lower price within an eight mile radius of one of our shops we proactively reduce the price at that branch. This ensures that a customer shopping in their local area will always find the lowest price at John Lewis.”

Retailers including Topman, Debenhams, Gap,  JD Sports and House of Fraser denied varying prices and said customers would pay the same price at computerised tills across the country.


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