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Riani appoints agent ahead of UK launch

Former Marc Cain UK sales agent Chantelle Wilkinson is to represent German mainstream womenswear brand Riani as it launches in the UK for autumn 12.

Wilkinson, who was the agent for mainstream womenswear brand Marc Cain for 12 years before being replaced by Sarah Morgan last month, said she is targeting 30 accounts for Riani’s UK debut. It has 393 stockists in Germany.

Riani, whose range includes jersey duffle coats, satin tops and motorbike pants, will wholesale for between £68 and £250.

Wilkinson said the brand would appeal to a wide customer base. She said: “It can offer 10 different women 10 different looks.”

Meanwhile, Marc Cain will open a central London showroom following last month’s appointment of Morgan as UK sales agent.

Previously it had showrooms in Wimbledon and Lancashire, which were operated by its previous agent.

The brand has 120 UK accounts, including indie Angela Beer in Stockport and department store chain House of Fraser.

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