Young fashion retailer River Island is to sell its product on etail giant Asos.
The agreement marks the first time River Island has partnered with another retailer and will make its offer available in more than 170 countries.
It will launch selected product on Asos, starting with its autumn 10 range next month.
Asos product and trading director Rob Bready said: “We feel that with its unique handwriting [River Island] offers a strong point of difference. We look forward to our customer’s response to the proposition.”
River Island added in a statement: “We are excited to be able to offer River Island to customers around the world.”