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River Island launches first Sweden store

River Island has opened its first store in Sweden as part of its ongoing international expansion.

The fast fashion retailer opened in a 12,584 sq ft flagship store in Stockholm shopping centre Gallerian, which boasts daily footfall of 50,000 customers.

The store will be located in the new extension to the centre, which also houses Hollister, Vero Moda, H&M and Jack & Jones.

A River Island spokesperson said: “We believe that Gallerian will offer us the best stage to launch to the fast growing Swedish market, with its impressive footfall and central location.”

The retailer has 320 stores across 14 countries including Russia, Holland, Poland, Belgium, the Middle East and the Far East.

Karolin Forsling, head of retail and development at property owner and developer AMF Fastigheter, said: “Across the five centres in our retail portfolio, we have tailored the tenant mix to meet the demands of the distinct individual catchments. We see River Island’s iconic offer as a perfect match for Gallerian’s ‘fast fashion’ concept. “

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