Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

River Island to stream online Rihanna gig

River Island has launched a two week campaign to celebrate Rihanna’s new album launch as the retailer gears up to unveil its exclusive collection from the popstar for spring 13.

The young fashion chain launched a two week campaign this week, which will see River Island stream a live concert from Rihanna on its Facebook page later this month.

In the lead up to the gig, which will take place on November 19, River Island will offer customers the chance to receive a never released bonus track from Rihanna. River Island will also stock and sell CD copies of the album in 12 of its stores and has created Rihanna T-shirts which are available both in store and online.

Marketing director Josie Roscop said: “We’re thrilled to be collaborating and building our relationship with Rihanna in this way; giving exclusive access and content by bringing fashion and music together in a way we think our customers will love.”

In July River Island announced that Rihanna was to design an exclusive clothing collection for River Island, which will launch as part of the retailer’s spring 13 collection.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.