Sainsbury’s is gunning to overtake Matalan and Debenhams in the volume market share stakes over the next four years.
The grocer said it had set a target to leapfrog its value and high street competitors to become the fifth largest fashion retailer by volume by 2014, nestling behind the top four: Marks & Spencer, Primark, George at Asda and Tesco. At present, Sainsbury’s stands in 10th place.
Growth will mainly come from additional space in new stores and store expansions.
At the beginning of the year, Sainsbury’s also introduced Speedo into 12 stores. It is expected to roll it out further. Jensen said: “Traditionally brands don’t sell in supermarkets but we expect at some point the likes of Nike and Adidas will be knocking on our door realising this is the future of retail.”