Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Sainsbury's guns to become top five clothing retailer

Sainsbury’s is gunning to become one of the UK’s top five clothing retailers as it expands its Tu fashion range.

Tu is the seventh largest clothing retailer by volume, behind Marks & Spencer, Primark, Asda, Tesco, Next and Matalan, according to Kantar Worldpanel. It has a 3.3% share of clothing, footwear and accessories.

Luke Jensen, managing director of its non-food division, told the Telegraph that Tu can “definitely be a top five” brand over the medium term.

This week Sainsbury’s will launch its biggest ever Tu advertising campaign.

The ad, which breaks on Wednesday, features its summer ranges and is set to the soundtrack of At Last by Etta James and has the strapline “clothes you can’t wait to wear”.

The retailer wants to make Tu a household name, it said.

Jensen said: “Our aim is to double our non-food sales over a rolling four to five year period. So it is growing at 20% a year and clothing is a very important part.”

Tu is a £500m business. Earlier this year it announced a partnership with TV stylist Gok Wan to create a clothing range.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.