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Sainsbury's reports growth in kidswear

Sainsbury’s has posted a rise of 2.9% in like-for-like sales for the second quarter of the year, helped by stronger sales of kidswear.

Justin King, chief executive, King told Sky News that the business was seeing growth from other areas such as kidswear, which he said was now the seventh kidswear brand in the UK.

For the 16 weeks to October 2, total sales were up 5.2% excluding petrol, and for the first half, total sales were up 4.8% excluding petrol. Like-for-likes in the first half were up 2% excluding petrol.

Yesterday, rival Tesco reported UK like-for-likes excluding petrol and adjusting for VAT were up 0.3%, comprising 0.1% growth in the first quarter and 0.4% in the second.

King said: “We’ve delivered another strong performance and grown market share.  New space has continued to perform ahead of our expectations delivering a further 2.3 per cent contribution to sales growth (excluding fuel).”

He added: “We are pleased with our progress in the first half of the financial year. We expect the consumer environment to remain challenging and will continue to work hard to deliver universal appeal through providing great value, great quality products to our customers.Our accelerated growth strategy is providing access to Sainsbury’s winning offer to ever more customers and we are well placed to make continued good progress.”

Sainsbury’s opened its largest store at Crayford last week. Non-food is growing at three times the rate of food, its convenience business is achieving £1bn annual sales and its online channels are delivering sales up 25%.

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