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Sainsbury's reports record Christmas

Sainsbury’s said Christmas sales were at a record level during its third quarter, with like-for-likes up 3.7% excluding petrol and a strong performance from non-food.

The performance was ahead of City expectations and in the 13 weeks to January 2 Sainsbury’s said total sales jumped 6.3% excluding petrol.

Sainsbury’s said it delivered an average one million more customers each week over the quarter, hitting an all-time high of 24 million in the seven days up to and including Christmas Eve.

Non-food grew at over four times the rate of food in the quarter. It said investment in infrastructure has enabled a substantive step up in the execution of marketing-led events, such as, Halloween, toys and entertainment alongside good growth in clothing and Christmas ranges.

In the quarter, the grocer opened eight new supermarkets and completed five extensions.

Sainsbury’s delivered a record half a million orders online over the four key trading weeks before Christmas.

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