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Scott of the Antarctic inspires new brand

David Ward, former European managing director of distributor Perry Ellis, is launching a menswear brand based on the legacy of explorer Scott of the Antarctic.

Ward has developed the RF Scott brand - based on the adventurer’s full name Robert Falcon - after securing the trademark and exclusive rights to design and develop it. He is seeking a number of licensees to develop the premium brand in international markets.

The debut autumn 12 collection will include a range of outerwear and footwear with statement pieces such as pea coats, tweed explorer jackets and technical performance outerwear.
Although prices are yet to be finalised, Ward said retail prices for outerwear should range from around £175 to £250. He added the brand would sit somewhere between J Crew, Heritage Research and Nigel Cabourn. Stockists are yet to be confirmed.

Next year will mark the centenary of Scott’s expedition to the South Pole, which resulted in his death.

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