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Seasonal fashion boosts sales at Original Factory Shop

The Original Factory Shop saw a 5.8% increase in like-for-like sales over the first half of its financial year, boosted by strong sales of autumn fashion and footwear in September.

The off-price retailer posted a 13.6% rise in total sales for the 28 weeks to September 30 with pre-tax profit up by 30%. September was the strongest month in the second quarter, which it says delivered a “real-step up” in fashion.

The chain attributed its strong performance to customers looking for brands at low prices.

It opened ten stores over the half year, including a 15,000 sq ft pop-up store in Hull which will trade for the Christmas period, bringing it up to around 182 stores. It is also due to launch its new website in October, although fashion and footwear will not be added until the New Year.

Angela Spindler, The Original Factory Shop chief executive, said: “We are trading strongly on Britain’s small town high streets and this is because people are searching for quality brands a low prices and they love the convenience of shopping locally.

“Our online offer has gone from strength to strength and the improved transactional website will continue support our online growth.”

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