Selfridges and House of Fraser have pushed the button on pre-Christmas promotional events this week.
Selfridges is offering shoppers 20% off their Christmas shopping and 10% off fragrance and beauty until Sunday, via a friends and family email.
Selfridges and House of Fraser both said that the respective events form part of planned promotional strategies and fall at the same time as last year.
The industry has been scrutinising the level of promotional activity on the high street in the run up to Christmas this year, after last year’s bloody battle for footfall resulted in high levels of Sale activity to clear stock.
This year, with inventory levels under control, retailers including Marks & Spencer, House of Fraser and Next, have all vowed to stay full-price during the festive period.
A spate of Sales and promotions - via ‘secret sales’, friends and family events and email vouchers - have been seen on slow moving lines over recent weeks as the mild weather impacted outerwear and heavy knit sales.
Experts predict an increase in these kind of promotions this year.