Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Selfridges celebrates early Christmas

While the country prepares to bask in a mini-heatwave, Selfridges is getting in to the spirit of Christmas and is gearing up to open its Christmas store earlier than ever before.

The department store will open its Christmas shop on August 2, a mere 145 days before Christmas Day and its earliest ever opening for the store.

“Christmas is coming earlier each year. I can see a time when we offer a capsule Christmas collection throughout the year”

Geraldine James, Selfridges Christmas Shop buying manager

The usual pre-lit trees, crackers and fairy lights will this year be joined by a £500 life-size donkey and paint-your-own-baubles.

Selfridges said that previous sales had shown that some customers, especially overseas visitors, started shopping for the festive season during the summer months.

Last year, Selfridges’ Christmas shop, which opened on August 8, sold more than 1,000 baubles during the first week of trading.

Geraldine James, Selfridges Christmas Shop buying manager, said: “Christmas is coming earlier each year. I can see a time when we offer a capsule Christmas collection throughout the year.

“We are famous globally for our Christmas decorations and our signature Selfridges bauble can be found on trees from Miami to Manchester, via Montego Bay.”

 

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.