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Selfridges freshens up menswear offer

Selfridges is revamping its menswear line-up for autumn 11 with concessions from luxury labels Tom Ford and Dior Homme which will also feature made-to-measure services, and a host of new brands.

Dior Homme’s made-to-measure service will be the first outside its own stores. Selfridges director of menswear Anita Barr said made-to-measure was “incredibly important” today with men more fashion conscious than ever.

She added: “We offer our customer an exciting and memorable retail experience, and in an ever-growing competitive market it is important to stay ahead and ensure our customer gets exactly the product they want.”

The Dior Homme concession will launch in Selfridges on London Oxford Street later this month and will also go into the Birmingham and Manchester branches in due course.

A Tom Ford concession will also open in Oxford Street in October, also with a made-to-measure service. It will also stock products including suiting, footwear and luggage. There are no plans to open Tom Ford concessions in any other stores.

Brands joining the menswear offer for autumn 11 include Italian tailoring label Brioni, Swedish denim brand Cheap Monday and streetwear label Tiger of Sweden.

Barr said: “It is all part of the first floor masterplan which sees us expanding our designer and luxury offering and updating our [streetwear] areas across all stores.”

The retailer will increase its luxury menswear offer at its Manchester Exchange Square store and is introducing super brands such as Dries Van Noten, Balenciaga and Alexander McQueen.

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