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Selfridges' Oxfam pop-up shop raises £48,000

Selfridges’ Oxfam pop-up shop made over £48,000 in its one week of trading - more than the average Oxfam store makes in a year.

The Oxfam Curiosity Shop, which opened in Selfridges, London, for a week in May, was staffed by a team that included celebrities and high-profile retailers including pop star Annie Lennox and Whistles chief executive Jane Shepherdson.

It sold celebrity-donated items from stars including Beyoncé, Elle Macpherson, Vivienne Westwood and Stella McCartney, as well as selected items taken from Oxfam shops across the UK.

More than 10,000 people visited the pop-up shop during the week.

The shop was accompanied by an online sale of celebrity items, which raised a further £14,000 and a private auction, which drew in £140,000 worth of bids. In total, the week of events raised more than £200,000 for Oxfam’s women’s projects around the world.

Oxfam’s head of retail Sarah Farquhar said: “Working with such a high-profile retail name as Selfridges has given us access to a whole new audience and proved to many people that the quality and breadth of stock they can find in Oxfam is unrivalled.”


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