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Selfridges moves photography in-house

Premium department store chain Selfridges has taken its photography in-house and has introduced a new style of 360 spin technology in a move aimed at improving customer experience.

Working the imaging specialist SpinMe, the new imagery will allow customers to view products from a variety of different angles.

The men’s shoe range is the first to be photographed using the new technology but it will be rolled out across other categories in Selfridges’ online collection over the year.

The company has also provided hardware and software to Selfridges’ four in-house studios and will provide training to employees.

A Selfridges’ spokesperson said: “Selfridges is laying the foundations for a higher standard of product photography for its ecommerce customers. Allowing the customer to better examine a product makes it more likely that they will be happy with their purchase.”  


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