Plus-size retailers Simply Be and Jacamo are to open a store on Oxford Street, their first in London.
The N Brown Group brands are believed to have agreed a deal with landlord M&G Real Estate to open a 10,000 sq ft flagship store at 138/140 Oxford Street, which is currently occupied by Esprit.
Menswear retailer Jacamo and womenswear retailer Simply Be are the latest in a string of retailers including Primark and Office to have sealed deals on properties towards the Tottenham Court Road end of Oxford Street prior to the launch of Crossrail, which is due to be completed in 2018.
At present there are nine Simply Be and Jacamo stores across the UK, in Bury, Derby, Doncaster, Gateshead, Leeds, Leicester, Liverpool, Manchester and Teesside. N Brown chief executive Angela Spindler has previously outlined her ambitions for retail expansion and the company plans to grow its estate to around 25 branches.
N Brown opened its first physical stores for the two businesses in 2011. Before that sales were solely through their websites and catalogues.
Simply Be and Jacamo were the driving forces behind a sales increase at N Brown this Christmas, with like-for-likes up 7.2% in the six weeks to January 11. The business said men’s plus-size retailer Jacamo had recorded “excellent” growth, with a good performance at plus-size womenswear business Simply Be.