Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Simply Be and Jacamo to open Oxford Street flagship

Plus-size retailers Simply Be and Jacamo are to open a store on Oxford Street, their first in London.

The N Brown Group brands are believed to have agreed a deal with landlord M&G Real Estate to open a 10,000 sq ft flagship store at 138/140 Oxford Street, which is currently occupied by Esprit.

Menswear retailer Jacamo and womenswear retailer Simply Be are the latest in a string of retailers including Primark and Office to have sealed deals on properties towards the Tottenham Court Road end of Oxford Street prior to the launch of Crossrail, which is due to be completed in 2018.

At present there are nine Simply Be and Jacamo stores across the UK, in Bury, Derby, Doncaster, Gateshead, Leeds, Leicester, Liverpool, Manchester and Teesside. N Brown chief executive Angela Spindler has previously outlined her ambitions for retail expansion and the company plans to grow its estate to around 25 branches.

N Brown opened its first physical stores for the two businesses in 2011. Before that sales were solely through their websites and catalogues.

Simply Be and Jacamo were the driving forces behind a sales increase at N Brown this Christmas, with like-for-likes up 7.2% in the six weeks to January 11. The business said men’s plus-size retailer Jacamo had recorded “excellent” growth, with a good performance at plus-size womenswear business Simply Be.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.