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‘Spirit’ of Ted Baker Trudie Kelvin dies

Trudie Kelvin, mother of Ted Baker founder Ray Kelvin and committed ambassador for the quirky retailer and brand, has died aged 84.

Trudie Kelvin, who was instrumental to the creation and development of the Ted Baker business, passed away last month following a series of undisclosed illnesses.

She worked on the shopfloor at Ted Baker’s Covent Garden store in London and at its Harrods concession from the early 1990s, all the way up until two years ago, when ill health prevented her from continuing.

Kelvin, who would wear the name badge ‘Ted’s mum’ when she was working, was a key inspiration in the creation of the quirky Ted Baker character thought up by son Ray and which embodies the business today.

In a statement, the team at Ted Baker said: “Ted’s mum brightened all our lives with her kindness, generosity and infectious sense of humour; she had the world in stitches, literally. She was the very essence of our brand’s past, present and future - and her spirit will live on in each of us. No ordinary grandma, mother, sister, colleague and friend, she will always be in our thoughts and forever in our hearts.”

Ted Baker finance director Lindsay Page said: “Trudie was a tremendous character. She very much embodied the spirit of the brand.”

Peter Ruis, John Lewis buying and brand director and head of product at Ted Baker from 1997 to 2001, paid tribute to Kelvin and said she was “part of the true essence of Ted Baker”.

He said: “When I joined Ted one of my primary responsibilities was to launch tailoring for the brand. Trudie, at the time, was already a well-established pensioner and worked in the shops purely as a hobby. However, she took personal control of the selling environment. She whipped everyone into shape and took it upon herself to make a success of this initiative. She was the consummate saleswoman, doing all the personal fittings, deciding on alterations.

He added: “She was immense fun - a pleasure to know and work with.”

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