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Sports Direct lifts the lid on Elverys ambitions

Sports Direct has confirmed plans to acquire Irish sportswear chain Elverys, saying the retailer would be “an excellent strategic fit”.

It has previously been reported that the Mike Ashley-owned group was in talks to buy Elvery’s. On Wednesday an interim examiner was appointed to the chain.

Chief executive Dave Forsey said: “Sports Direct welcomes the news that an examiner has been temporarily appointed, after a frustrating week in the Elvery’s saga. We hope that a permanent appointment over the next week will lead to a fair and transparent process over the future ownership of the Elverys sports chain.”

He added: “Elverys would be an excellent strategic fit for Sports Direct in the Republic of Ireland, giving us essential access to the important rugby replica kit market. Similar to the UK, where Adidas has threatened to restrict supply of the new Chelsea football kit to Sports Direct, we understand that Heatons has also been restricted from the supply of the adidas sponsored Munster rugby kit.”

Forsey said this restriction was “not in the interest of consumers” as it could increase the retail price.

He concluded: “We believe we can offer the best solution for the future ownership of Elverys, which would be in the interests of all the stakeholders including the Irish taxpayer, creditors, consumers and employees.”

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