Mainstream womenswear brand Sticky Fingers has pledged its support for UK manufacturing with the launch of a capsule collection manufactured in London.
Sticky Fingers Made in London is a 26-piece collection that draws inspiration from quintessentially British events such as weddings and the races. It will launch for spring 12 and sit within the brand’s English Garden Party story.
All the pieces in the collection will be produced at factories in the London area, and will come with a Sticky Fingers Made in London label with a Union Jack background to accompany the usual Sticky Fingers swing tags.
Sticky Fingers brand co-ordinator Jenna Aarons said: “Sticky Fingers is a British brand, so we liked the idea of having a capsule that was actually made here in Britain.
“It works well for us to launch it for spring 12, as 2012 is going to be such a big year for Britain with the Olympics. Also, since the royal wedding, there has been a real emphasis on British fashion and British brands.”
Made in London includes trousers, dresses, skirts and jackets in cotton and silk mixes, twills, satin and jersey, with patterns including herringbone.
Prices range from £25 to £75 at wholesale and £75 to £195 at retail.
Sticky Fingers has 70 accounts in the UK and Republic of Ireland including mainstream womenswear indies Riva in Cobham, Surrey, and La Boutique in Lichfield, Staffordshire.
Aarons added that some department stores had already expressed an interest in stocking the Made in London collection.