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Summer Sale: Selfridges kicks off Summer Sale

Selfridges has fired the starter gun for the Summer Sale period after the department store went in to Sale in its stores and online today.

A string of retailers including Debenhams, Harvey Nichols, House of Fraser, Liberty and Harrods are set to follow suit this week.

The summer Sale period has started earlier than the traditional summer discounting period this year due to the earlier fall of religious holiday Ramadan.

Many high-end department stores, with a high quota of Middle Eastern shoppers, have bought their Sale forward to clear stock and return to full-price merchandise ahead of the lucrative pre-Ramadan shopping period.

Marks & Spencer said that it was yet to announce when it would start its summer Sale.


RetailerSale startsSale ends
SelfridgesJune 14 
-onlineJune 15July 11
-in-storeJune 16July 11
Harvey Nichols  
-onlineJune 16July 11
-in-storeJune 16July 11
LibertyJune 17 
HarrodsJune 19 
FenwickJune 22 
John Lewis  
-onlineJune 25 
-in-storeJune 26 
House of FraserJune 17July 21

Readers' comments (3)

  • How can this be stopped, this is yet another blow to independent retailers. Why cannot there be a law for that stipulates the earliest date a summer and winter sale can start?? Most independents can not afford to sale now and pay for autumn/winter stock to be on the shop floor in July when it is hot outside. In the 5 years we have traded, I have never known the 'summer' sale start this early.

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  • They have started so eaqrly this summer because all the high end department stores in big cities and high streets have gone early because of Ramadan. They want to have their overseas shoppers pay for full price product before they go home for the Ramadan period. In France they stipulate the Sale periods, why shouldn't we? As indies fall by the wayside - look at the administration of Boudiche this week - we are creating a clone high street. indies have something different to offer and add colour to the boring retail landscape. Our government should do something to encourage independent retailers and entrepreneurs in general to keep making UK business great.

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  • I totally agree with above comments, this makes things tough for independents. Government should do more to encourage and subsidise independents.

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