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Swindon Designer Outlet expands to attract new brands

Swindon Designer Outlet has submitted a planning application for a £35,000 expansion of its retail space as part of a strategy to expand its mix of premium and high street brands.

The 50,000 sq ft extension involves the regeneration of the Long Shop, built in 1875 as part of the Great Western Railway Works. The scheme is part of a wider strategy to group brands together in zones - premium-designer, high-street and lifestyle -  to make it easier for consumers

The redeveloped Long Shop will have space for up to 30 retail units, which will see new brands added to its existing mix including Ted Baker, Superdry, Next, Jaeger and LK Bennett.

Swindon Designer Outlet is managed by McArthurGlen, the designer outlet group. It is owned by Henderson Global Investors, as part of its UK Outlet Mall Fund, in which McArthurGlen is also an investor. It currently offers 207,000 sq ft of retail space.

Tina Cumpstey, manager of the McArthur Glen Centre at Swindon Designer Outlet, said: “The regeneration represents a significant investment to the centre and will breathe new life into the Long Shop as well as welcoming up to 30 new retail stores to our existing offering of leading premium, designer and high-street brands. By bringing the centre into a new league of retail destination, this will attract more shoppers not only to Swindon Designer Outlet but also to Swindon.” 

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