Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Talking point

Tesco has axed its F&F Couture range after poor sales. What must retailers and brands do to successfully step outside their usual remit?

Honor Westnedge, senior retail analyst, Verdict Research

“The F&F customer shops in-store for convenience and value, so a couture range with higher prices that is solely available online is going to struggle. It needs to be available to touch, see and try on to overcome caution of the high prices.”

Zoe Hewitt and Toni Harrison, owners of womenswear indie Zeanti in Sheffield

“Customers enter a store with the hope of finding what they expect. Although some may be drawn to new ranges when inside and spread the word, there is a small chance of this happening and so it is high risk.”

Adrianna Green and Susana Coop, owners of womenswear indie Scarecrow in London

“The customers’ needs and wants must still be met. H&M, for example, has had various successful collaborations but still ensures it offers its value-driven customer design- led fashion at affordable prices.”

Carol Grant, owner of womenswear indie Carol Grant in Shrewsbury

“In this climate, retailers should stick to what they do and do it exceptionally well. Retailers looking to offer something different need to guide customers with honest advice, great service and inspiration for new looks and trends.”

Talking point

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.