Luxury footwear label Terry de Havilland will launch a transactional website in July and move its sales and production in-house.
The British brand, founded by the legendary designer of the same name, who defined 1970s women’s footwear with his wedges and platforms in psychedelic colours, has ended its licensing deal with LXY Brands, which was originally signed in 2009. Lulu Hayward, previously head of sales at LXY, will lead the sales team at the brand, which has about 70 stockists worldwide.
The website will sell about 60% of the label’s range, including the autumn 11 ready-to-wear range, Terry de Havilland Couture, and made-to-order bridal shoes. It is hoped the site will contribute some 5% to 10% of overall sales in its first year.
The brand will also mark its 50th anniversary in July by opening a month-long pop-up shop in Selfridges in London. It will include four limited-edition styles based on archive Terry de Havilland designs.