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Tesco clothing boss Jill Easterbrook moves to new role

Tesco clothing boss Jill Easterbrook has been promoted to a newly created role heading up a number of the grocer’s businesses, including Tesco Mobile and its Irish operations.

Easterbrook, who was appointed as head of clothing for Tesco in September after Richard Jones left to join Irish supermarket Dunnes, will also be in charge of its One Stop convenience store chain and the Nutri Centre nutritional business, according to The Financial Times.

Jason Tarry, who was chief executive of clothing for Tesco Central Europe, will take over Easterbrook’s role.  

Sources told the FT that Easterbrook’s new role was designed to provide focus to the UK businesses, as Tesco chief executive Philip Clarke attempts to turn round the core UK chain, following the grocer’s first profit warning in 20 years in January.

Tesco has been feeling the impact of the economic downturn. It reported a 1.5% drop in UK like-for-like sales for the 13 weeks to May 26, a marginal improvement on the 1.6% decline the previous quarter.

The retailer said in June that continued uncertainty over the future of the Eurozone had created “very low” consumer confidence, particularly in Central Europe, impacting categories such as clothing.

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