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Tesco hands clothing responsibility to Laura Wade-Gery

Tesco has handed overall responsibility for clothing to one of its rising stars, Laura Wade-Gery.

Wade-Gery, currently chief executive of Tesco.com, will take over responsibility for all of UK non-food. She becomes commercial director for clothing, electronics and general merchandise.

The move is part of the creation of a UK board, under incoming UK chief executive Richard Brasher. Wade-Gery and Brasher take up their new roles in March, when group chief executive Sir Terry Leahy retires and is replaced by international boss Phil Clarke.

Richard Jones, who looks after clothing as commercial director for non-food hardlines, will report into Wade-Gery. He took over clothing in 2009, moving from Sainsbury’s.

Under Wade-Gery, Tesco’s online operations have rocketed. Its online operation generated £58m in profit from sales of £1.2bn in the first half 2010/11 results. She has been touted for several other chief executive roles of other retailers.

She joined Tesco in 1997 and has looked after Tesco.com for seven years. Prior to that she has been in marketing and as group strategy director.

Prior to joining Tesco, Wade-Gery was with Gemini Consulting and Kleinwort Benson.

Tesco has made several other appointment to the UK board.

In an internal note to staff, Brasher said: “I am very pleased we have created such a strong and diverse team. There is a wealth of general management and functional capability as well as strong international experience.”

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