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Tesco partners with ethical label

Tesco has joined forces with ethical label From Somewhere to create a diffusion line made from recycled materials.

Called From Somewhere to F&F, the six-piece collection is made from obsolete jersey stock, damaged end of rolls and textile waste.

The range launches on the Tesco clothing website today, with prices starting from £16. The range is available in sizes 8-18. From Somewhere to F&F has been designed to flatter female curves using panelling and contrasting bold colours.

The move came after Tesco saw ethical offers at London Fashion Week exhibition area Esthetica, which was founded by From Somewhere founders Orsola de Castro and Filippo Ricci.

De Castro said: “I wanted to create a diffusion collection that is classic From Somewhere but also capable of reaching as many potential customers as possible. My aim has always been to make reclaiming and up-cycling widely available, so the collection for Tesco looks at shapes that are flattering, can take you from day to evenings and are comfortable and beautifully cut.”

Tesco Clothing buying director Jan Marchant said: “The really exciting thing about the From Somewhere to F&F range is that it’s not just great for the environment its great fashion too.”

From Somewhere was set up in 1997 and is renowned for sustainable fashion. Fans of the label include Peaches Geldof and Lauren Laverne.

Readers' comments (4)

  • As an independent retailer of ethical fashion I feel that From Somewhere's decision is extremely disappointing. My whole range supprts ethical fashion. I have often looked at and admired the From Somewhere range but have been unable to purchase it becaues I know my customers can't afford the prices..clearly the range is not available to me at what tescos is paying. Further more cheap prices in a retail outlet like Tescos gives the impression that other ethical retailers are charging too much. I feel From Somewhere's actions are very badly done.

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  • Great idea in my opinion. Taking the old waste, stopping it from going to landfill and making into new garments, isn't that what ethical fashion is all about? I think it's a great way to connect with the mainstream public who wouldn't normally buy ethical, maybe this will open their eyes to ethical fashion and encourage them to start buying into the other ethical labels. I'm sure From Somewhere thought long and hard about the decision to partner with Tesco and I'm sure that decision didn't come lightly. I can see why they did though...Good luck, lets hope it sells.

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  • Those dresses look great-fashionable and affordable! I think From Somewhere have produced not only a fantastic affordable range but have also acted once again as pioneers in their field. Producing fashion in an ethical and sustainable way is essential for the future of fashion for this reason I think such a collaboration not only offers a geat story but will also hopefully prompt other large companies to consider similar projects.

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  • I understand the earlier comment, but as someone who has worked in ethical fashion for some time, I think that getting the 'big players' involved and engaged in sustainability and thinking about ethical production is good for the industry as a whole. It will bring the idea of ethical fashion to a new market and hopefully inspire consumers on a wider scale to think more carefully about what they buy. This project is saving a vast amount of off cut fabrics from going into landfill which can only be a good thing......

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