Tesco has joined forces with ethical label From Somewhere to create a diffusion line made from recycled materials.
Called From Somewhere to F&F, the six-piece collection is made from obsolete jersey stock, damaged end of rolls and textile waste.
The range launches on the Tesco clothing website today, with prices starting from £16. The range is available in sizes 8-18. From Somewhere to F&F has been designed to flatter female curves using panelling and contrasting bold colours.
The move came after Tesco saw ethical offers at London Fashion Week exhibition area Esthetica, which was founded by From Somewhere founders Orsola de Castro and Filippo Ricci.
De Castro said: “I wanted to create a diffusion collection that is classic From Somewhere but also capable of reaching as many potential customers as possible. My aim has always been to make reclaiming and up-cycling widely available, so the collection for Tesco looks at shapes that are flattering, can take you from day to evenings and are comfortable and beautifully cut.”
Tesco Clothing buying director Jan Marchant said: “The really exciting thing about the From Somewhere to F&F range is that it’s not just great for the environment its great fashion too.”
From Somewhere was set up in 1997 and is renowned for sustainable fashion. Fans of the label include Peaches Geldof and Lauren Laverne.