Tesco’s £16 F&F dress in the style of the one Kate Middleton wore to announce her engagement to Prince William sold out online just one hour after it went on sale.
The dress, in the style of the £349 blue Issa creation Middleton wore last week to tell the world of the impending royal nuptials, was put up on Tesco’s website on Monday at 1.30pm and was sold out by 2.30pm.
Tesco said that more stock would be added to the site in the next couple of days, but warned that it was likely any extra stock would sell out just as quickly.
Limited stock is still available in selected Tesco stores but the grocer expected to sell out completely by the end of the week.
Tesco buying director Jan Marchant said: “Kate Middleton looked extremely elegant in her choice of outfit and many women wanted to find a high street replica of this now iconic dress. The rate at which the dress sold out online is testament to how influential Kate’s style choices are.”
The couple yesterday announced that the royal wedding would take place on April 29 at Westminster Abbey and that the day, a Friday, would be a national holiday.
The fall of the wedding on the Friday before the first May Bank Holiday means that the nation can look forward to a long Easter weekend followed by a three day week and a four day weekend of celebrations. There is also another Bank Holiday weekend at the end of May.
It is unclear how spending will be affected in what is set to be more than a month of events and celebrations but the travel industry is geared up for a spike in activity while the spending cuts and uncertainty over employment levels could leave spending subdued over the period.