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The White Company reports strong Christmas

Clothing and homewares retailer The White Company said trading was strong at Christmas and reported full year profits soared 31% to £7.9m.

Total sales rose 10% in the 9 weeks to December 26, with a strong performance in bedroom, gifts and kidswear range Little White Company. The White Company said it also benefited from tightly managed stock control and improved margins.

In the year to March 28 2009 sales jumped 15% to £80.2m while EBITDA rocketed 31% to £7.9m.

Six new stores opened in the year and have traded in line with management expectations.

The White Company said it is “financially robust” and has a “solid platform for future growth” but added it remained cautious of the “continuing uncertain economic climate”.

The White Company managing director Patricia Alford-Burnett said: “We are delighted with The White Company’s performance in what has been widely recognised as a very difficult trading environment for the retail industry.

“We are committed to our strategy of continuing to build a successful multi-channel business with a unique brand proposition, delivering the finest quality products at outstanding value for money.”

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