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Timeline: A history of Store Twenty One

With Store Twenty One getting visited by bailiffs after failing to pay rent Drapers takes a look back at the history of the value chain.

November 2011 – It was reported that Store Twenty One was investing in more trend-led product for its womenswear collections after a focus on fashionability helped the value retailer move into the black.

October 2011 – The value retailer teamed up with model Katie Price to create a new label called Katie’s Boutique.

September 2010 - Store Twenty One cut its losses by £15m but fell short of making its first profit in a decade.

January 2009 – The value chain saw like-for-like sales in the first two weeks of the year rise by 24%, while pre-tax profits in December rose by £3.6 million compared to the previous year.

November 2008 - Chief executive Findlay Caldwell announced he would step down at the end of the month amid a raft of redundancies at the value chain.

September 2008 - Store Twenty One announced it would launch concessions in Woolworths.

April 2008 - Chief executive David Pidgeon left the value chain just 12 months after joining the business.

September 2007 - Value retailer QS announced it was to rebrand to Store Twenty One and inject more fashionability into its ranges.

January 2007 - Value retailer QS said it is on the expansion trail with plans to double its chain to 400 stores, after Indian textile manufacturing firm Alok Group bought a majority stake in the British business.

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