TJ Hughes said like-for-like sales grew 4% over the Christmas period, driven by strong sales of kidswear and accessories.
It was the third Christmas of comparable-store sales growth for the discount department store group, which said that final Christmas figures will be boosted by the fact that new shops, excluded from the like-for-like figures, beat expectations.
TJ Hughes chief executive Sue Tennant said categories including kidswear, accessories and toys had all performed particularly well and added that the retailer’s value offer was “clearly hitting the right spot with customers”.
Tennant said: “We are evolving our strategy to embrace more divisions and strengthen a diverse range of retail items and it is very rewarding to see how this is reflected in the Christmas sales.”
Last November it was reported that TJ Hughes had appointed Hawkpoint to advise on options including a possible sale.