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Tommy Hilfiger gets Preppy in pop-up

Designer lifestyle label Tommy Hilfiger has opened a pop-up shop in London Covent Garden’s East Piazza to showcase Prep World, a limited-edition capsule range for spring 11, which will also available in its permanent stores.

The shop will be open until May 15. The 60-piece range of men’s and women’s basics retails for £30 to £180 and will not be wholesaled.

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