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Traffic-free shopping day boosts West End sales

London’s West End retailers have said that Saturday’s traffic-free shopping day was a success.

On Saturday, three miles of London shopping streets, including Oxford Street and Regent Street, were closed to traffic and filled with more than two million shoppers.

It is understood that more than £200m went through the tills of West End stores on the day - dubbed VIP (Very Important Pedestrians) Day. Organisers the New West End Company said that many of the area’s 600 stores had to call in extra staff. 

The company added that over £500,000 worth of free entertainment, events, rewards and promotions were booked for the day. 

New West End Company’s Jace Tyrrell said: “Fashion accessories did a roaring trade with over 1,000 luxury bags with the average price point of £700 sold by midday.”

He added: “Many stores reported that the European shoppers are still boosting luxury sales, with stores reporting sensational sales of Mulberry and Louis Vuitton.”

Speaking on the day, Selfridges store director Meave Wall said: “VIP Day has a great start outside our doors and is proving very successful in-store too. We are outperforming our sales overall compared to last year on the same day.”

Ed Watson, spokesperson for Debenhams, added: “VIP Day continues to go from strength to strength and this year was no different. Merino jumpers, Jasper Conran handbags, jars of jelly beans and Marc Jacobs perfume were just some of the things on the top of customers Christmas lists.”


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