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Uniqlo launches duet with Pharrell Williams

Uniqlo has teamed up with Happy singer Pharrell Williams for spring 14 with a collaboration on its T-shirt line UT.

The UT collection will feature pieces that have been designed in collaboration with I Am Other, a creative collective that serves as an umbrella for all of Pharrell Williams’ endeavours. Products will include men’s and women’s T-shirts and caps, which will be sold from mid-April across 14 countries.

The caps will retail for around £9.90 while the T-shirts will be 12.90.

The musician and producer will also appear in the campaign images and a TV advert for the UT spring range.

The UT range, which launched in 2003, has this season been given a new tagline The Model T and has been produced by creative director, Japanese music producer and creator of the streetwear line A Bathing Ape Nigo.

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