Uniqlo has teamed up with Happy singer Pharrell Williams for spring 14 with a collaboration on its T-shirt line UT.
The UT collection will feature pieces that have been designed in collaboration with I Am Other, a creative collective that serves as an umbrella for all of Pharrell Williams’ endeavours. Products will include men’s and women’s T-shirts and caps, which will be sold from mid-April across 14 countries.
The caps will retail for around £9.90 while the T-shirts will be 12.90.
The musician and producer will also appear in the campaign images and a TV advert for the UT spring range.
The UT range, which launched in 2003, has this season been given a new tagline The Model T and has been produced by creative director, Japanese music producer and creator of the streetwear line A Bathing Ape Nigo.