Harvey Nichols has launched a campaign to show customers the best way to get their hands on exclusive rewards.
To coincide with the launch of a new ‘Rewards by Harvey Nichols’ loyalty app, the ‘Love freebies? Get them legally’ concept is built around the idea that until now there has only been one way for customers to get something for free at Harvey Nichols - by shoplifting.
The tongue-in-cheek campaign video, which was shot in the Harvey Nichols Knightsbridge store by Marcelo Krasilcic, shows glamorous shoplifters getting caught in the act, with the tag line ‘Love freebies? Get them legally’.
The campaign also features a 90-second video montage of real CCTV footage, taken from Harvey Nichols security cameras.