Off-price retailer TK Maax is to launch its Christmas TV ad campaign tonight.
The 30-second advert is based on a “magical pass the parcel” game, which sees the parcel chang from a toy car to hat as it is moves from person to person. The advert is set against an icy backdrop inside an igloo.
A voiceover promotes the brands on offer, with discounts of up to 60% and the strapline “Your Christmas may be bigger than expected”.
The advert will air at 7.45pm on ITV1.