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Web investment to lead Alexon charge

Womenswear conglomerate Alexon Group is seeking a head of ecommerce to drive online growth following the appointment of commercial director Kevin Keaney and ex-Moss Bros chairman David Adams as non-executive director.

Keaney is heading up ecommerce in addition to marketing and retail operations until an ecommerce head is appointed, which is a newly created role. Marketing director Fiona Wilson has resigned from Alexon.

Alexon chief executive Jane McNally said: “Ecommerce has always fallen under the marketing division but pulling it out as a separate end-to-end function will help drive development in that area.”

Alexon has websites for each of its Ann Harvey, Dash, Minuet Petite, Kaliko, Eastex and Alexon chains and McNally said online growth remained a key tool in its turnaround strategy. Alexon recorded a pre-tax loss before exceptional items of £900,000 in the year to January 30.

Adams, who was also previously deputy chief executive at House of Fraser, joined Alexon’s board this week. McNally said he would be instrumental in shaping the group’s store portfolio. “His department store experience will help strengthen our concessions business,” she added.

Since securing £20.3m in a capital-raising initiative in March, Alexon has exited 27 unsuitable leases, agreed deals to exit a further two and renegotiated rental terms on several other properties. The group now has 63 stores and 950 concessions.

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