Retail sales in the West End of London increased 10% in December compared to the same month the year before, with fashion helping to drive sales.
New West End Company, which represents 600 retailers on Oxford, Regent and Bond Street, said footfall rose 6.1% in December.
The positive figures come despite New West End Company reporting a 9% drop in footfall around the area in the last full week before Christmas compared to the same week in 2012. The drop was put down to the ongoing impact of the internet, which now takes 12-20% “off the market” – and the general economic situation.
Retailers across the West End said fashion and technology proved popular amongst shoppers in December, with earmuff headphones, touchscreen gloves and iPad covers selling well.
New West End Company chief executive Richard Dickinson said “These figures have provided retailers with a welcome boost at the end of the year, and prove the West End is a destination for serious shoppers. The stormy weather conditions understandably kept many shoppers away, but those who came weren’t window shoppers, they came and made big purchases. Boxing Day in particular was a major success for West End retail.”