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Westfield Stratford City announces Studio East winners

Westfield Stratford City has awarded designer Julian J Smith a £10,000 commission under its Studio East scheme to design concierge uniforms ahead of the shopping centre’s opening next year.

Smith is one of four designers to be awarded under the Studio East programme, which was launched last month to recognise emerging talent and is fronted by retail guru Mary Portas.

Portas and a panel of design experts including fashion designer Roland Mouret, product designer Tom Dixon, artist Tracey Emin and model Erin O’Connor selected emerging designers from the four disciplines of fashion, art, product and environmental design.

Each was awarded a £10,000 commission for a project that will be integrated into the fabric of Westfield Stratford City. The designers will also be mentored by the judging panel throughout the projects.

Smith will design uniforms that will be worn by the shopping centre’s team of concierges.

Smith is a London-based designer who has shown on London Fashion Week’s On/Off catwalk, which showcases rising talent, for two seasons. His debut spring 10 womenswear collection is sold in designer indies Start in London and Debut in New York.

The other winners were artist Tatiana Echeverri Fernandez, product designer Lee Broom and industrial designer Laurence Kemball-Cook.

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