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Whistles rolls out same-day delivery

Whistles has boosted its multichannel credentials with the launch of a same-evening delivery option for orders within Greater London.

The delivery service, which kicked off last week, is available for orders placed between Monday and up to noon on Saturday. Items will be delivered to London and Greater London postcodes between 6.30pm and 10pm for a £10 delivery charge.

Speeding up delivery times has emerged as one of the biggest developments in multichannel retail as companies look to give customers a more convenient experience. Aurora Fashions, which owns Oasis, Coast and Warehouse, rolled out 90-minute deliveries last year.

The option adds to Whistles’ existing delivery services, including next day to all UK addresses and a Saturday service. The retailer also offers UK standard delivery, which takes between three to five working days and is free of charge.

Whistles said last year it had returned to profit for the year to January 2011, with EBITDA up to £1.2m from a loss of £400,000 the year before. 

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