Lifestyle retailer White Stuff has opened a second store devoted to providing enhanced levels of customer service and retail theatre.
The 4,735 sq ft, two-floor store on Bridlesmith Gate in Nottingham is the business’s second largest after it opened a 6,500 sq ft store in Edinburgh last month which debuted the new service-driven store concept.
The Nottingham store is a relocation from Victoria Street to a larger site, in order to house the full product range including womenswear, menswear, accessories, footwear and diffusion line So Glad and Very.
The store also houses a six-seater cinema, a sweet shop and a Magic Mirror, with which shoppers can upload images of an outfit to send to friends.
White Stuff has 73 stores and plans to open two more by May 2011.