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White Stuff plans to double standalones

Lifestyle brand White Stuff will double the number of standalone stores it operates within five years following a surge in sales.

Chief executive Sally Bailey told Drapers: “We are opening 10 new stores over the next six months and then six more after that. I’d be comfortable with 120 stores, but what I am looking at currently is the formats of our stores and making them appropriate for their locations.”

The retailer has 67 UK stores and more than 100 stockists. It will open a 6,500 sq ft flagship in Edinburgh in November - about four times the size of a standard White Stuff outlet - which required a different format.

White Stuff this week reported a record year for the 52 weeks to May 1, including a 43% increase in sales to £83.7m and 38% increase in EBITDA to £18.4m.

Bailey said that turnover was unlikely to increase at the same rate over the next 12 months and that rising raw material and labour costs had created a problematic trading climate. “What we can’t be doing is putting prices up across the board - that’s not acceptable,” she added.

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